For example, when gaming peripheral manufacturers got together to think
of ways to get people to spend $100 rather than $30 on their next
keyboard, they came up with the mechanical keyboard. To try to get
people to spend $150 rather than $100 on their next mechanical keyboard,
someone started to put in RGB backlights. These are strategies that
worked in the past. But are there more ways to tread into waters that
other people have not trod? AZIO thinks so. @ APH Networks
