News - NVIDIA Dictates Advertised Video Card Pricing?

NVIDIA Dictates Advertised Video Card Pricing?

Many readers have noticed lately that their GeForce video card buying experience has changed at major etailers such as Newegg and TigerDirect. The reason for these shopping changes is that NVIDIA is attempting to control pricing that is “advertised” to you. Now you might be wondering why a fabless silicon GPU developer is dictating pricing controls to the companies selling you video cards or how that is even possible. You also might be wondering why comparing prices at your favorite etailer has become a huge pain in the ass. The easy answer to that question is NVIDIA’s Unilateral Minimum Advertised Price Policy, better known as “UMAP.” The not-so-easy answer gets a bit convoluted as to what the purpose of the program actually is, and whether or not it is legal. One thing is for sure; going to your favorite etailer and easily comparing prices on many GeForce branded video cards just got much more difficult.

Read the full articles at HardOCP

Printer Friendly(Author: Tazz - On Mon, Jun-16-2008)

JonnyGURU Feeds
Add our RSS feeds to your favorite RSS Reader or homepage.

JonnyGURU Reviews
AddThis Feed Button

JonnyGURU News
AddThis Feed Button

JonnyGURU Articles
AddThis Feed Button

JonnyGURU Forums
AddThis Feed Button

Follow us onFollow Us!
Site-Info | Affiliates | Contact Us | Site-Map
Copyright © 2012 -